At Prime Bank Limited (issuer of the Visa Signature Prime ZERO Card), your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your personal information when you apply for, use, or manage your Visa Signature Prime ZERO card. By using our card services, you agree to the practices outlined below.

 

1. Information We Collect

When you apply for and use your card, we may collect:

• Personal Information: Name, date of birth, contact details, identification documents.
• Financial Information: Bank account details, income, credit history, and payment behavior.
• Transaction Information: Purchases, ATM withdrawals, online payments, and merchant details.
• Digital Data: Device information, IP address, location (where legally required), and usage patterns.

 

2. How We Use Your Information

Your data is used to:

• Process your card application and verify identity
• Manage card transactions and billing
• Provide rewards, EMI, insurance, and other card benefits
• Enhance cardholder experience through offers and promotions
• Ensure security, fraud detection, and compliance with regulations

 

3. Sharing of Information

We do not sell or trade your information. However, we may share data with:

• Payment Networks (Visa): To process your transactions securely worldwide
• Service Partners: Lounge access providers, insurance companies, reward program partners
• Regulatory & Legal Authorities: Where required by law, regulation, or court order

 

4. Data Security

We use advanced encryption, secure servers, and monitoring systems to protect your data. While we take all reasonable precautions, no system is completely immune from cyber risks.

 

5. Cookies & Digital Tracking

When using our mobile app (MyPrime) or website, cookies may be used to improve your experience, analyze trends, and personalize services. You may disable cookies in your browser settings.

 

6. Your Rights

As a cardholder, you have the right to:

• Access or update your personal information
• Request correction of inaccurate details
• Opt out of promotional communications
• Request data deletion where legally permissible

 

7. Third-Party Links & Services

Some card benefits involve third-party partners (e.g., insurance coverage, airport lounges). We are not responsible for the privacy practices of these providers. We recommend reviewing their privacy policies.

 

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on our official website/app with the revised effective date.